| Suntory was one of the first Asian companies to specifically employ American celebrities to market their product. One of the most notable is Sammy Davis, Jr., who appeared in a series of memorable Suntory commercials in the early 1970s. In the late 1970s, Akira Kurosawa directed a famous series of commercials featuring American celebrities on the set of his film Kagemusha. One of these featured Francis Ford Coppola (an executive producer of the film), which later inspired his daughter Sofia Coppola in her writing of Lost in Translation, a film which focuses on an American actor filming a Suntory commercial in Tokyo. Suntory was also seen on-screen in the 2006 film Babel. A billboard can also be seen in the movie Spider-Man. |
